R&B Plumbing
Overview
R&B Plumbing is a well-established plumbing and heating company serving Berkshire and the surrounding areas. Like many skilled tradespeople, they were brilliant at what they did — but their website wasn't reflecting that. The copy was thin, the SEO was minimal, and the site was doing little to bring in new enquiries from local homeowners searching online. They needed a complete copy overhaul that would do justice to their reputation and get them in front of the right customers.
What We Built
We started with keyword research, identifying the search terms homeowners in Berkshire were actually using — from "emergency plumber Reading" to "boiler installation Berkshire" — and building the copy strategy around those findings. Every page was then rewritten from scratch with those terms woven naturally into the headings, body copy, and page structure, without ever feeling forced or keyword-stuffed. We also optimised the copy for AI-powered search tools, structuring answers clearly and using natural language that mirrors how people actually speak their searches.
Outcome
R&B Plumbing now has website copy that works as hard as their team — pulling in local search traffic, building immediate credibility with new visitors, and giving potential customers everything they need to feel confident picking up the phone.
Ready to get your business seen online?
Whether you've got a clear brief or just a rough idea, we'd love to hear from you. We'll get back to you within two working days.
